Jan 10, 2018
I know a lot about iTunes because of my work in the music industry. We were the first industry with product sold in the iTunes store.
"Apple Podcasts" was based on the iTunes music store. Apple took the same framework and simply replaced songs with podcast episodes.
For a long time, the reviews worked the exact same way, as did the search results.
I'm pretty sure that's no longer the case... If you want to be on top of what I think it happening with Apple Podcasts and its SEO, listen up. Even if I'm wrong, focusing on this will help you have a better podcast.