Should you release new podcast episodes on a holiday?
Releasing an episode of your podcast on a holiday can be a strategic move for audience engagement and growth.
Holidays are often synonymous with downtime and relaxation. They’re a break from the usual routine for many people and this change of pace means that listeners may have more free time and be searching for new forms of entertainment, education, and distraction.
For podcast creators, the holidays may offer less competition, as many podcasters choose to take a break from producing new episodes. By providing fresh content when others are not, your podcast can attract new listeners who are browsing for something to engage with during the holiday.
Holiday-themed episodes are another opportunity in that they can resonate with the mood of listeners, creating a sense of community and shared experience.
Most podcasts are “background noise” for listeners, who consume them passively and while doing other things. Special episodes can provide a comforting or entertaining backdrop to holiday activities such as cooking, decorating, or traveling.
A holiday podcast release can be a welcome escape from the busyness of the season. Episodes can be a personal retreat for those who need a moment of solitude or a break from social interactions, especially if these interactions feel awkward or forced.
If somebody doesn’t celebrate a certain holiday or is alone during this time, your podcast can provide a sense of companionship and inclusion.
If you need to take a break during the holiday season (or any time), by all means do it. But if you’re up for it, the “downtime” of others is a great opportunity for you and your podcast.