The world is a noisy place. There’s a ton of distraction and, if we allow it, our attention is ping-ponged between endless tasks and digital notifications.
Taking a moment to “do nothing” can help.
Studies reveal a connection between doing nothing—allowing our minds to wander—and a surge in creativity and problem-solving abilities. It seems counterintuitive in a society fixated on productivity, but this is something creative people have known for years—by doing less, we achieve more.
As podcasters, we’re not making widgets. Not all of our “work” is equal. Yet it’s easy to get sucked into the “churn and burn” of non-creative industries, especially online, with marketing gurus and social media companies worshiping at the altar of “repurposed content” or volume and encouraging us to do the same.
If you're looking to feel more connected to your work and the people who listen to your podcast, I challenge you to reassess your relationship with technology.
You don’t have to abandon it, just strike a healthier balance where unplugging is part of your routine.
This intentional disconnection will help you create space for your mind to explore, innovate, and recharge. It will help you create and maintain relationships, which can assist these things.
It will help you make podcast episodes that matter.
The best hosts don’t sit in front of online devices all day—they take the time necessary to explore, be curious, and connect with people. This is what will give you the skills and perspective to create great podcasts.