The First Non-Music "Gold Record"
You've probably heard the voice ...
In the US, a "Gold Record" is an award that signifies 500,000 units sold.
The Strangest Secret is a 1956 spoken word record by Earl Nightingale. It's sold over one million copies and received the first Gold Record for a spoken word album. Its popularity helped launch the business of spoken word audio content, which is what podcasting is based on.
Earl Nightingale said, "Everything begins with an idea." In Nashville, we have a version of that, "It all begins with a song."
Before you can record anything, whether you're speaking or singing, it's in your mind. And if you want to have people listen to the message you record, you have to approach the process with the right mindset.
But what is the “right mindset” for podcasting?
Here are three things to help you create a firm foundation to build upon:
It's important to be passionate about your chosen topic and genuinely enjoy discussing it.
Authenticity is crucial, because people who listen to podcasts want something real (and relatable).
Consistency in releasing episodes will help you build an audience, since it demonstrates your commitment to your podcast (and to them).
Do these things and listeners will emerge – you won’t have to worry about “marketing.”
BONUS: Staying open to feedback and continuously improving your content based on audience response will speed up your progress and make your podcast more effective in spreading your message.